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XXVI Congress of Tourism University Business

Jornada FUE-UJI


The next tourism congress is the twenty-sixth edition of a congress thaat has benn held annually and uninterruptedly sinse 1998 in the facilities of the UJI.

It aims  to  analyze  the  latest  trends  and  opportunities  in  experience  tourism,  an  industry  that  is  becoming  increasingly relevant around the world. Experiential tourism refers to the offer of tourist activities that allow visitors to become involved in local communities and participate in cultural and leisure activities, giving them an authentic and unique experience.

This type of tourism focuses on offering visitors something more than just lodging and transportation, an experience that allows them to get to know the culture and lifestyle of the region they are visiting.

Experiential tourism has become an interesting alternative for travelers looking for authentic and memorable experiences on their trips. Nowadays, tourists want to know the destinations in a deeper way, interacting with the locals and learning about their culture and traditions.

In this sense, experiential tourism not only benefits tourists, but also local communities. By involving communities in offering these experiences, they are given the opportunity to display their customs and traditions, which helps preserve their cultural heritage and promotes the economic development of the region.

During this congress, topics such as the importance of authenticity in the creation of tourist experiences, the integration of technology in the planning and design of tourist experiences, and the growing demand for responsible and sustainable travel will be addressed.

It is important to mention that experiential tourism is currently developing in a context in which sustainability is a fundamental issue. Tourists are increasingly looking for options that are respectful of the environment and that promote the economic development of local communities without affecting their culture and environment.

Experiential tourism can be a tool to promote sustainable development. By offering options that involve the conservation of biodiversity and natural resources, you contribute to the preservation of the natural and cultural heritage of the regions visited.

“The tourist experience as a key to success”

call for papers and posters

The XXVI Edition of the International University-Business Tourism Congress, will be entitled "The tourist experience as a key to success" and will be held on October 25 and 26, 2023.

The communications must deal with any of the topics related to the motto of the Congress, among which are:

  • Design of tourist experiences: methods and tools to create a memorable experience.
  • Current trends in experiential tourism.
  • The importance of technology in experiential tourism: how technology can improve the traveler experience.
  • Market segmentation in experiential tourism: how to identify and satisfy the needs of different types of travelers.
  • The role of staff in experiential tourism: how staff can influence the quality of the traveler's experience.
  • Sustainability in experiential tourism: how to create responsible tourism experiences that are respectful of the environment and local culture.
  • Tourism of experiences and local economy: how tourism can contribute to the development of the local economy and the community.
  • Innovative Travel Experiences: Introducing new and exciting travel experiences that are transforming the industry.
  • Marketing and promotion of experiential tourism: effective strategies to attract travelers and promote tourist experiences.

Selection process:

The communications selection process begins with the submission of the full text. Once received, a Scientific Committee will evaluate the proposals presented in pairs and select the communications that will be presented at the Congress (there is a limited time space reserved for the presentation of communications). Each registration allows a maximum of three communications to be submitted.

Before the Congress, the authors of selected communications may introduce modifications suggested by the Scientific Committee or updates to their work, but only the works of the communicators who attend and participate in the Congress, and who send the final version of the same before the Congress, will be published. September 15, 2023.

The authors of the selected communications will send the final text of the work to the Fundación Universitat Jaume I-Empresa. The selection of the communication and its correct reception commits the organization to its inclusion in the publication of the Congress by a publisher with national implantation.


Communications must comply with the following standards:

Regarding the extension: they will have a minimum of 10 pages and a maximum of 20 (including bibliography, charts and graphs) and following the structure indicated below:

  • The cover must include: the title, author/s, topic of work for which the communication is presented, address, telephone number and contact e-mail.
  • The remaining sheets will follow the following rules:
    • ​Title in capital letters and bold (Times New Roman 12, single spacing).
    • The sections in capital letters, bold and numbered (Size 11)
    • The subsections in lowercase, bold and numbered (Size 11)
  • The text will be preceded by a summary and key words in Spanish and English.



    1. 1 Sub-section
      1. 1.2
  • The lower ranking classifications must be made with type letters: a) b) c) etc.
  • The bibliographical references in the text should be cited in parentheses, with the name of the author and the year of publication.
  • The final bibliography must be made as follows:
    • Vera et al (1997): Territorial Analysis of Tourism. Editorial Ariel. Barcelona.
    • Yagüe Perales, R. (2002): “Rural Tourism in Spain. Annals of Tourism Research. 29.1101-1110
    • And if references are made to web pages, they should go at the end of the bibliography.

Submission deadline for authors:

Reception of communications: June 25, 2023

Acceptance of communications: July 20, 2023

Definitive communication submission deadline: September 15, 2023

  • IMPORTANT: the final communication document must be sent before the scheduled date so that it can be included in the conference publication.

Celebration of the congress: October 25 and 26, 2023

Sending the communication:

The communication must be sent through the Registration Bulletin. The data must be completed and attached in the appropriate spaces. Payment can be made after the scientific committee determines whether or not the communication is accepted.

Universitat Jaume I-Business Foundation
Campus Riu Sec, Building "Escola de Doctorat i Consell Social", 12071-Castelló
e-mail: jornadas@fue.uji.es
Telephone: 964.387222; Fax 964387010






fees and rates

  • Fee 1: UJI students (without the right to credit), students from other centers, SAUJI Premium Alumni members and the unemployed (without attendance diploma): free
  • Fee 2: UJI students (with credit rights*), students from other centers, SAUJI Premium Alumni members and the unemployed: 25 euros. A certificate of attendance will be issued.
  • Fee 3**: Communicants, professionals and others: 115 euros (Includes Social Program and book publications)

* To have the credit and the diploma of assistance, it will be necessary to exceed 85% of signature control.

**To present the communication, at least one author must register as a communicator and he will be the one to whom the publication is sent.






Scientific Committee

  • Prof. Drª. Sheela Agarwal, Plymouth University
  • Prof. Dr. Enrique Bigné, Universidad de València
  • Prof. Salvatore Bimonte, Universidad de Siena
  • Prof. Dr. Luís J. Callarisa Fiol, Universitat Jaume I
  • Prof. Dr. Carlos Cardoso, Universidad de Coimbra
  • Prof. Dr. Juan Bautista Ferreres Bonfill, Universitat Jaume I
  • Prof. Dr. Josep Ivars Baidal, Universidad de Alicante
  • Prof. Dr. Jafar Jafari, Universidad de Wisconsin-Stout (EE.UU)
  • Prof. Dr. Rafael Lapiedra, Universitat Jaume I
  • Prof. Dr. Jean-Pierre Lozato-Giotard, Université Paris III Sorbonne Nouvelle
  • Prof. Dr. Emilio Obiol, Universidad de València
  • Prof. Dr. Juan Ignacio Pulido, Universidad de Jaén
  • Prof. Drª. Ana Belén Ramón, Universidad de Alicante
  • Prof. Drª. Rosa Mª Rodríguez, Universitat Jaume I
  • Prof. Dr. Enrique Torres, Universidad de Málaga
  • Prof. Dr. Fernando Vera, Universidad de Alicante
  • Prof. Drª. María José Viñals, Universidad Politécnica de València
  • Prof. Dr. Diego Monferrer Tirado, Universitat Jaume I
  • Prof Drª. Rosa Yagüe, Universidad de València
  • Prof. Dr. Víctor Yepes, Universidad Politécnica de Valencia

Organizing Committee

  • D. Joaquín Farnós, Gerente del Hotel Termas Marinas El Palasiet
  • Dña. Pilar Gimeno, Presidenta Com. Turismo Cámara Comercio
  • Prof. Dr. Rafael Lapiedra, Universitat Jaume I
  • D. Luis Martí. Vicepresidente de la Asociación de Turismo
  • Dña. Virginia Ochoa, Gerente Patronato Provincial de Turismo de Castellón
  • Drª. Rosa Mª Rodríguez, Universitat Jaume I
  • Dña. Gloria Serra. Gerente Fundación Universitat Jaume I-Empresa
  • Dña. Blanca Vicente. Técnico Dpto. Jornadas Fundación Universitat Jaume I - Empresa
  • D. José Luis Wagner, Jefe de Área de Conocimiento e Inteligencia Turística. AVT


Prof. Dr. Rafael Lapiedra, Universitat Jaume I



The congress will take place at the Universitat Jaume I, Campus Riu Sec. Edif Escuela de Doctorado y Consejo Social, s/n 12071 Castellón de la Plana Spain.

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C/ Pintor Oliet, 3.
Castellón de la Plana
(Enfrente estación RENFE)

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Modern and functional hotel in the heart of Castellón. A few minutes from the center, with excellent communications from Valencia or Barcelona, ​​is the Hotel Luz Castellón, a modern and very elegant 4-star hotel, designed to offer a perfect stay in the city. Located in the new commercial area of ​​Castellón, between the English Court, the RENFE station and the Jaime I University.

The Hotel has 144 spacious rooms.

Also noteworthy is the gym with sauna to be able to disconnect from the workday, and a great gastronomic bet: the Aqua Restaurant, awarded with Un Sol De La Guia Respol, where you can enjoy the cultural tradition of the region and the Mediterranean soul of cuisine of Vanguard.

Contact information: 

Tel: +34 964 201 010 - Fax: +34 964 201011

Email: reservas@hotelluz.com - http://www.hotelluz.com 


Ronda Mijares, 86
Castellón de la Plana

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Located in the center of Castellón and just ten minutes by car from the beach, TRYP Castellón Center is the best option to stay and get to know Castellón, thanks to its privileged location, its complete and comfortable facilities and the quality of its services.

In addition, TRYP Castellón Center has 78 fully equipped modern rooms; high speed internet access (WiFi); gastronomic space (Breakfast Buffet/ Restaurant/ Lobby Bar); gym with sauna, for the exclusive use of our clients; spacious and bright hall with different spaces and 9 meeting rooms with a maximum capacity for 1500 people.

Contact infomation:

Tel: +34964342777 - Fax: +34 964 254929

Email: reservas@civishoteles.com - https://www.melia.com


C/ Herrero, 20.
Castellón de la Plana

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The Hotel Intur Castellón is located in the heart of Castellón, 200 meters from Puerta del Sol, in the financial, commercial and cultural area of ​​the city. Its privileged location makes it a strategic place both for those who wish to do tourism, and for those who are in the city for business reasons.

This 4-star hotel is characterized by its great amplitude and luminosity, thanks to the large glass dome that makes up its roof. The Hotel has 120 perfectly equipped rooms, as well as 3 lounges and a very bright covered patio, ideal for holding business meetings, conferences, weddings and other events.

Contact information: 

Tel: +34 964 394 497 - Fax: +34 964 395 896

Email: reservas@intur.com - http://www.intur.com 


C/ Ronda Mijares, 67.
Castellón de la Plana

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The Hotel Jaime I is a modern and comfortable hotel in Castellón located 5 minutes walk from the center of the town. The establishment is perfectly communicated by road and is 60 km from Manises airport. It has 89 rooms and its facilities are covered with free WiFi Internet connection.

At the Hotel Jaime I you will find 89 rooms equipped with everything you need to enjoy the greatest convenience and maximum comfort. The floor is parquet and the lighting works with leds. In each of them you will find free WiFi Internet and you will have a flat screen television. The bathroom is complete with a hairdryer and other amenities.

Contact information: 

Tel: +34 964 2250 300 - Fax: +34 964 203 779

Email: info@hoteljaimei.com 


Calle Lucena, 3
Castellón de la Plana

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The Hotel Doña Lola, has been completely renovated in 2008. It is located next to Ribalta Park, the green lung of the city, in front of the EL CORTE INGLES shopping center, just 300 meters from the Castellón train and bus station. and less than 1200m from the UJI, UNIVERSIDAD JAUME I DE CASTELLON, this excellent location facilitates access as it goes to all points of interest in the city, museums, shops, bars, cafes, the old town and monuments. Perfectly communicated with the Castellón public transport network.

At the Hotel Doña Lola we offer you a restaurant with views of the largest park in the city. Where you can taste the best of Mediterranean cuisine. The hotel has special menus for events, varied Mediterranean-based menus and a wide range of daily menus to make you feel at home.

The Hotel Doña Lola has 5 function rooms, fully equipped with the necessary services to celebrate your work meetings or banquets, with a capacity of up to 275 people.

The hotel also has cozy apartments for long stays.

Contact information: 


Tel: +34 964 214 011 - Fax: +34 964 252 235

Email:info@hoteldonalola.com - http://www.hoteldonalola.com/


C/ Moyano, 4.
Castellón de la Plana

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The NH Castellón Mindoro hotel was the first hotel to open in Castellón and is still one of the best today, thanks to its recent renovation in 2015. It is just a 2-minute walk from the most popular attractions in the city, such as the Torre de El Fadrí, the town hall and the cathedral. You also have numerous tapas bars and shops in the immediate vicinity. In addition, you can reach the beach after a short bus ride.

  • Modern and central hotel next to the best tourist attractions in Castellón
  • Shops and restaurants a few steps away
  • Next to the bus stop that goes to the beach

Información de contacto:

Tel: +34 916 008 146 - Fax: +34 964 222 300

Email: nhmindoro@nh-hotels.com - https://nh-hoteles.es


Avenida Del Golf, 2
Castellón de la Plana

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The hotel is located 100 m from a privileged beach of fine sand and a gentle slope, equipped with all kinds of services, sports, security, showers, facilities for children and awarded the Blue Flag for its quality and respect for the environment.

Our buffet service aims to turn our guests' stay into an experience full of nuances and different flavors. In banqueting and events services, we have several spaces where you can host any type of event, offering a large selection of menus based on Mediterranean flavours.

We have 127 family rooms with free WIFI service throughout the hotel and outdoor parking.

Contact information: 

Tel: +34 964 280 180 - Móbil: +34 644 421 829

Emaileventos@hoteldelgolfplaya.com - https://www.hoteldelgolfplaya.com



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